Product Highlight:

10.1 Megapixels
3x Optical Zoom Lens
2.7" LCD
Easy Operation
Smile Shutter Technology
Advanced Face Detection
SteadyShot Digital Image Stabilization
7 Scene Modes
High Sensitivity (ISO 3200)
In-camera Retouching

The Sony Cyber-shot DSC-W180 Digital Camera (Red) is an easy-to-use, pocket-sized camera built around an incredible 10.1-megapixel image sensor, a precision 3x Optical Zoom Lens, and an easy-to-use suite of in-camera optimization and editing tools. From family vacations to a night on the town with friends, the W180 produces brilliant photographs with rich color and stunning detail.

Frame all of your memories with the bright, wide-view 2.7" LCD. High ISO shooting (up to ISO 3200) combined with Sony's acclaimed Super SteadyShot Digital Image Stabilizer compensates for camera shake and produces stellar photos - even under poor lighting conditions. The newly optimized Smile Shutter Mode automatically captures an image when your subject smiles - without the need to press the shutter button. You can adjust the sensitivity of Smile Shutter Mode and even prioritize your subjects in a group photo using the intuitive menu system.

The Cyber-shot DSC-W180 demonstrates picture detail in highlights and dark shadows using Histogram Display. Seven Selectable Scene Modes allow you to carefully match your shooting scenario with the proper pre-programmed exposure settings. All of these technologies combine to bring you the very best in imaging quality in a compact, easy-to-use package.

10.1 Megapixel Image Sensor

A powerful 10.1 megapixel CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 10.1 megapixels, you can create stunning prints up to A3 size, or crop your images and still come away with high-resolution shots.

3x Optical Zoom Lens

The 3x optical zoom lens captures sharp images, even from a distance, and enables close-up shooting up to just under 2" from the subject.

2.7" LCD

A large 2.7" (230K pixels) LCD features a sharp, natural color that makes it easy to compose shots, read menus, and review the photo and video content.

Smile Shutter Technology

Smile Shutter Mode senses and captures a smile the moment it happens. Simply choose the Smile Shutter button and the camera does the rest. You can also select the subject priority and indicate the degree of Smile Detection Sensitivity.

Advanced Face Detection

Face Detection recognizes up to eight individual faces and adjusts flash, focus, and exposure to deliver crisp, properly lit images of family and friends.

Digital Image Stabilization

SteadyShot Digital Image Stabilization compensates for camera shake and helps prevent blur by capturing two photos at high shutter speeds and combining them into a single clear image.

Scene Selection Modes

Choose from seven convenient Scene Selection modes to quickly adjust for specific shooting conditions, including High Sensitivity, Twilight, Twilight Portrait, Landscape, Soft Snap, Snow, and Beach.

High Sensitivity (ISO 3200)

High ISO allows for a faster shutter speed, so you can take photos indoors or in low light without the need for a flash. In addition to High Sensitivity Mode, you can select up to seven ISO settings (Auto, 100, 200, 400, 800, 1600, 3200) when shooting in Program Auto Mode to adjust the light sensitivity to your specific shooting conditions.

Histogram Display

Histogram Display demonstrates the values in both light and dark areas of a photo giving you more control over image exposure.

In-camera Editing

Retouch and enhance your photos on the go with in-camera Trimming and Red-Eye Correction functions.

Lithium-ion Battery

The included lithium-ion battery provides added convenience with longer-lasting power than standard alkaline batteries.

Multi-purpose Resize Function

The Multi-purpose Resize Function lets you change the aspect ratio of an image in the camera from 4:3 to wide-view 16:9.

Picture Motion Browser Software

Sony Picture Motion Browser Software provides a simple, intuitive way to transfer video and still images to your PC, as well as sort, edit, and output to data disc and the web. Finding your images by date is easy with Calendar View. Face Search Technology allows you to filter by one or more specific faces in your photo library.

MPN: DSC-W180R